Analytics Understanding Customer Behavior with Retail Analytics Retail success comes from truly understanding how your customers shop, by looking into your sales data to uncover what tactics will actually move the needle, and what might just be for show.
Analytics Buyer's Toolbox: How Retail Analytics Guides Buyers' Decisions Retail buyers are often the unsung heroes of the shopping experience, the masterminds behind every carefully curated shelf. By diving into the data, buyers can transform from mere guessers into market-savvy wizards.
ROI What’s Your RTOI? (We’re Coining a Phrase) You know all about ROI – return on investment. But what about your RTOI? We’re coining the phrase right here: Returned Time On Investment.
Analytics Everyone’s Reducing Prices. You’re Just Doing it Better with Data Slashing prices isn’t a guaranteed path to higher sales. Especially if you don’t consult your own retail data to do it right. Here's how to do discounting better, with analytics.
Data Analytics 5 Retail Merchandising Mistakes to Avoid at All Costs Great retail merchandising not only boosts sales but also builds a loyal customer base. The following mistakes, however, can jeopardize these goals, turning potential success stories into cautionary tales.
Analytics The Evolution of Merchandising: Adapting Strategies from Brick-and-Mortar to Ecommerce While retail merchandisers used to solely focus on turning physical spaces into enchanting realms that told the story of the brand and products, they must now adapt their craft for a virtual audience. Here's how.
Analytics Predictive Analytics in Retail: How to Give the Customers What They (Truly) Want “A lot of times, people don’t know what they want until you show it to them.” - Steve Jobs
Analytics GA4 (Google Analytics) Isn’t Great. Here’s How to Make It Better. Did you know that Google Analytics is showing you data that are based on estimates of the total data? It’s true: Google flat out says it. Here's why GA4 has been such a mess.
Analytics The Key to Retail Growth Decision Making Today’s consumers don’t just appreciate personalized marketing and sales experiences—they expect them. Retail data analytics cater to this need by providing detailed breakdowns of shopping habits, even down to individual customer behaviors both in-store and online.
Retail The Top 5 Tools for Retail Planners and Buyers in 2024 In the dynamic field of planning and buying for retail, leveraging the right tools can make a significant difference in achieving efficiency and accuracy. Here are five key tools for retail planners and buyers in 2024.
Analytics Gearing Up for Retail AI? Here’s What You Need to Do First Good execution of retail AI depends on one key thing: good data. AI technologies require clean, accurate data to function at their best. Unfortunately, bad data is rampant and need to be addressed.
Analytics The Impact of Data-Driven Reporting on Retail Sales Growth Retail businesses that excel in data analytics don't just amass data; they transform it into actionable insights. That’s why an investment in analytics pays back over $13 for every dollar spent.
Analytics 4 Sales Data Insights We’ve Learned from Today’s Top Brands The insights we’ve gained from working with top retail brands reveal a universal truth: the successful application of data analytics is key to outpacing the competition.
Data Analytics Why They Buy: Understanding Customer Behavior Through Retail Data Reporting Leveraging customer behavioral data goes beyond mere number crunching; it's about building a lasting relationship with your customers by understanding what they truly want.
Analytics The Key Tools That Every C-Level in Retail Needs in 2024 From managing day-to-day tasks to strategic planning and analytics, the right tools can significantly impact a retail organization's ability to adapt and thrive.
Data Analytics The Science Behind Markdowns: Understanding the Economics of Clearance Sales How can huge discounts designed to move out inventory end up being profitable? Let's dive into the science behind clearance sales in retail.
Analytics Is It Better to Build or Buy a Data Analytics Platform? Only 46% of retailers are actively investing in data analytics technology; and a paltry 11% have some cloud-based analytics capability at all.
Analytics What Makes Analytics USELESS (and How To Avoid It) There are a host of reasons why busy retail teams can’t be bothered with time consuming and repetitive reporting, especially when their time could be better used on tasks that materially affect the bottom line.
Analytics Making Cents from the $620 Billion Returns Problem Any retail manager will tell you that accounting for returns is a hassle, and if they’re honest, many will admit that they don’t track returns data nearly as much as they should.
